Women’s Economic Empowerment

Aoun participated in a panel discussion during USAID Local Enterprise Support (LENS) Project’s “Impact by Design” event held from 16-17 July 2019 in Amman, Jordan. The panel discussion aimed to examine how the project designed new initiatives that were built around transformative change.

Sari Al-Hweitat, Aoun Founder and CEO, highlighted how Aoun was able to create jobs for women service providers in the maintenance sector. He added, “Through the LENS project, Aoun was able to strengthen women’s engagement on the platform by addressing unanticipated challenges to their participation on the app, such as lack of sufficient business and ICT training. Women are underrepresented in this sector. Therefore, the marketing team focused on promoting Aoun’s women providers to the lay public and documenting their successes to create visibility of women providers in Jordan.” He further explained that transportation is major hindrance for women as most of them live in other governorates and do not have their own vehicles. “If women cannot move themselves from point A to point B, then it is a closed case for women.”

One of Aoun’s core activities is the integration of women service providers and increasing their participation on the platform. Over the past year, Aoun has held introductory sessions about the app for service providers across Jordan, namely Amman, Irbid, Aqaba, Zarqa and Al Balqa. The app utilization training is a key project activity and an obligatory training session, in which every service provider under Aoun must undergo, that highlights the providers’ app main functions and features.

To date, Aoun has trained for women service providers who have received training in AC (HVAC) maintenance and installation, plumbing and housecleaning services.